Our Team

The people behind realtyby.ai — a broker-supervised, step-by-step home-selling board for Texas homeowners

All Team
CEO & Founder
Corporate Execs (AI)
Executives
Directors
Broker
Assistants

Texas Broker and RealtyBy.ai CEO

Freddie Palomarez

Freddie Palomarez

CEO, Founder & Texas Broker (Human)

Owns: Platform Vision, Trust Posture, Tone Standards, Broker-First Oversight

Freddie is the founder and supervising Texas broker behind RealtyBy.ai. He sets the platform vision, trust posture, and tone standards.

Corporate Executives (AI)

Cole Mercer

Cole Mercer

Founder's Office (Vision & Trust Guide — AI)

Owns: Vision framing, trust posture explanation, tone standards (education-only)

Cole represents the Founder's Office voice inside RealtyBy.ai. He explains why the platform exists, how broker-first supervision works, and what to expect from the step-by-step board.

Operations Executives

Vera Ashford

Vera Ashford

COO, Operator & Growth Architect

Owns: Workflow, Task Sequencing, Checklists

Vera owns the workflow behind the board: what happens next, how steps unlock, and how tasks stay organized.

Blaire Thornton

Blaire Thornton

CXO, Experience & Confidence

Owns: Clarity, Calm, Confidence-Building

Blaire owns clarity and calm—especially when sellers feel overwhelmed, unsure, or behind. She keeps the experience anchored to: where you are, what's next, and what's time-sensitive.

Directors

Sloane Carter

Sloane Carter

Listing Strategy Director

Owns: Strategy, Positioning, Launch Timing

Sloane educates on positioning, launch timing concepts, and pricing philosophies using neutral tradeoffs. She prepares broker-ready summaries for decision points.

Mason Ridge

Mason Ridge

Property Readiness Director

Owns: Preparation Prioritization, Readiness Plans

Mason helps prioritize preparation with a risk-and-ROI lens—what typically improves buyer perception and reduces deal friction.

Reagan Holloway

Reagan Holloway

Staging & Presentation Director

Owns: Staging, Presentation, First Impression

Reagan provides room-by-room presentation guidance—decluttering, staging principles, and first-impression clarity. The focus is consistency and simplicity.

Sutton Hayes

Sutton Hayes

Provider Concierge

Owns: Provider Connections, Service Options

Sutton connects sellers to curated providers when outside help is useful. Providers are presented as optional, with transparency and seller choice preserved.

Benny Salazar

Benny Salazar

Director of Disclosure & Risk Intelligence

Owns: Disclosure Organization, Risk Briefs

Benny helps sellers organize disclosure-related information and spot inconsistencies before they become risk. He produces broker-ready risk briefs in plain language.

Lucía Mendoza

Lucía Mendoza

Marketing Narrative & Media Director

Owns: Media Sequencing, Narrative Alignment

Lucía guides media sequencing and listing narrative alignment—what to show, in what order, and why. She produces MLS-safe draft copy for broker review.

Tyson Reed

Tyson Reed

Director of Market Intelligence

Owns: Market Signals, Feedback Analysis

Tyson translates activity into patterns—feedback themes, showing behavior, and momentum signals. He focuses on clarity over emotion.

Isabelle Monroe

Isabelle Monroe

Negotiation Strategy Director

Owns: Offer Analysis, Scenario Modeling

Isabelle explains offers neutrally and models scenario tradeoffs in a broker-ready format. She helps sellers understand terms and risk areas.

Paige Wilder

Paige Wilder

Showings & Access Director

Owns: Showing Coordination, Feedback Cycles

Paige helps sellers understand how showings work, what access choices affect, and how to interpret feedback. Her focus is expectation-setting and smooth access.

Tessa Black

Tessa Black

Title & HOA Document Director

Owns: Title & HOA Documents, Closing Package

Tessa oversees title and HOA document flow—what's needed, what's missing, and what's due by when. She keeps the closing package complete.

Sophia Chen

Sophia Chen

Director of Transaction Control

Owns: Milestone Tracking, Dependency Mapping

Sophia owns milestone visibility, dependency tracking, and early risk alerts. She highlights collisions and missing prerequisites before deadlines become emergencies.

Callie Rutherford

Callie Rutherford

Director of Client Legacy

Owns: Post-Close Continuity, Relationship Care

Callie supports post-close continuity—helping the transition feel clean, supported, and organized. She focuses on relationship care and long-term trust.

Assistants

Grant

Grant

Relaunch Intake Specialist

Owns: Expired Listing Intake, Relaunch Planning

Grant leads the first conversation for expired listings—what happened, what worked, and what likely blocked the sale. He organizes the situation into a clear relaunch plan.

Tracy

Tracy

Front Door Concierge

Owns: General Routing, Board Navigation

Tracy is the 'ask anything' entry point so users don't have to find the right person. She explains how the board works and routes questions to the correct specialist.

Gloria

Gloria

Transaction Coordinator (Texas)

Owns: Milestone Tracking, Deadline Management

Gloria tracks milestones and dependencies for Under Contract through Closing. She highlights what's due next and sends calm deadline reminders only when time-critical.

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